When businesses work with Pearl Lemon Convert they quickly find that we are big fans of heat maps. In the initial stages of a project we’ll talk about them a lot and they will used to discover problems in the initial stages and then to 80% of all companies with a website labour under the assumption that their website is delivering excellent customer journeys.
In fact many of them make use of taglines that reflect that confidence. ‘We put customers first’ ‘Top Rated Customer Service’ and more.
However, statistics show that many of those companies are dead wrong. According to who? Their customers.
Heatmaps are one of the ways that Pearl Lemon Convert uses to cut through perceptions and assumptions and expose the reality, so that those taglines and promises really mean something.